Argila Amazônia is the first of its kind: an easy to apply, all natural straightening system that produces effective and long lasting results and it does so with absolutely zero formaldehyde.

A true breakthrough for hair smoothing, Argila Amazônia replaces harmful chemicals with healthy, natural alternatives that are 100% cruelty free.

Pure, rare and rich in nutrients, White Argila Clay is the active ingredient in our ground-breaking system.

It contains minerals that enhance hair’s health, such as magnesium, copper, zinc, aluminium, potassium and iron.

In addition, Argila Amazônia benefits from the lush smoothing benefits of Murumuru Oil, an exotic nourishing oil from the Amazon region.